With the continuous advancement of technology, the restaurant industry is also developing rapidly. In order to improve customers' dining experience and enhance work efficiency, more and more restaurants have begun to use capacitive touch screen technology as the operating interface of the food ordering machine. Capacitive touch screen plays an important role in restaurant ordering machine. This paper will describe the application of capacitive touch screen in restaurant ordering machine in detail from the aspects of user experience, order management, menu display and promotion marketing.
First, improve user experience
Intuitive operation: Capacitive touch screen operation is very intuitive, customers just touch the screen to select dishes, add options, adjust the number, etc., without cumbersome button operation. This greatly simplifies the ordering process and improves user convenience and satisfaction.
Self-service selection: Through the capacitive touch screen, customers can choose dishes, sets, taste preferences, etc., to achieve personalized customization. Customers can choose according to their own taste preferences, which improves customer satisfaction and stickiness.
Multi-language support: Capacitive touch screen can support multiple language display, convenient for international tourists and expatriates to order food. Whether in English, Japanese, Korean or other languages, customers can easily select dishes and operate the ordering machine.
2. Improve order management efficiency
Automatic order transmission: After customers click on dishes through capacitive touch screen, order information can be directly transmitted to the background system to achieve automatic processing. This can greatly reduce the errors and delays of traditional handwritten paper orders, and improve the efficiency and accuracy of order processing.
Quick settlement: The capacitive touch screen can be connected to the payment system, and customers can make online payments or swipe cards through the touch screen. This not only speeds up settlement, but also improves the security and convenience of payments.
Real-time update inventory: The ordering machine is connected to the background system to update the food inventory in real time. When a particular item is sold out, the ordering machine will automatically mark that item as "sold out" in the menu, avoiding order errors due to low stock.
3. Optimize menu display
Multimedia display: Capacitive touch screen can support multimedia display function, the restaurant can display food pictures, dishes, nutrition and other information on the screen, attract the customer's eye and provide a more intuitive ordering reference.
Menu recommendation: Through the capacitive touch screen, restaurants can set recommended menus or popular lists for customers to refer to. This can not only help customers better understand the restaurant's signature dishes and popular dishes, but also increase sales and customer prices.
Intelligent search: Capacitive touch screen ordering machine can provide intelligent search function, customers can search according to the name of the dish, ingredients, flavors and other keywords. In this way, it is convenient for customers to quickly find the dishes they want, and improve the efficiency and accuracy of ordering.
4. Promotion and marketing functions
Promotion: Capacitive touch screen ordering machine can display the restaurant's promotional information, such as special package, full reduction activities. Customers can know the latest discount information through the touch screen to improve their willingness to consume.
Member points: The restaurant can set up a member points system in the capacitive touch screen ordering machine, and customers can accumulate points through ordering, and can use the points to deduct in the subsequent consumption. This can promote customer re-spending and loyalty.
Data statistics: Capacitive touch screen ordering machine can record customer ordering data, including hot dishes, order quantity, consumption habits, etc. Through the analysis of these data, the restaurant can optimize the menu, adjust the marketing strategy, and improve the operating efficiency.
In summary, the application of capacitive touch screen in restaurant ordering machines has brought many advantages, including improving user experience, optimizing order management, menu display, and promotion and marketing. Capacitive touch screen convenient operation, multi-language support, automatic transmission of orders, multimedia display and other functions, so that the restaurant can better meet the needs of customers, improve work efficiency, but also provide more marketing means to help the restaurant to achieve business growth and brand promotion.