At the 2025 Embedded World Exhibition in Nuremberg, our company actively participated as a supplier of touchscreen technology and solutions, achieving significant results. The key takeaways from this exhibition are summarized below:
1. Industry Insights and Technological Innovation
This exhibition is one of the most influential events in the global embedded systems industry. Through in-depth exchanges with industry experts, peers, and customers, we gained the following key insights:
Technological Trends: Embedded touchscreen technology is evolving toward higher integration, lower power consumption, and more flexible interaction methods, with particularly significant growth in demand across industrial automation, medical devices, and smart home applications.
Market Demand: Customers place high priority on touchscreen products with high reliability, wide temperature adaptability, and anti-interference capabilities. Some customers have also expressed interest in customized multi-modal interaction solutions (touch + gestures + voice).
Competitive Landscape: The European market has strict requirements for localized services and technical support. Competitors have demonstrated strong capabilities in rapid response and localized collaboration, providing us with valuable insights for optimization.
2. Potential Customers and Cooperation Opportunities
During the exhibition, we hosted over 80 clients from Germany, France, Italy, Northern Europe, and the Middle East, with key potential clients including:
Industrial Automation Sector: A leading European HMI (Human-Machine Interface) manufacturer expressed interest in sample testing for waterproof touchscreen modules.
Medical Device Manufacturers: Two companies showed strong interest in antimicrobial coating + high-precision touchscreen solutions, planning to initiate technical collaboration in Q3.
Public transportation applications: A Turkish company requested high-brightness touch display modules suitable for outdoor use, with an annual demand exceeding 50,000 units.
3. Brand Exposure and Market Feedback
Through on-site demo presentations (such as waterproof touchscreens), our company's technical capabilities were recognized by multiple clients, with an average daily visitor count exceeding 50 at our booth.
Customer feedback focused on delivery times, EMC compatibility, and cost optimization. We will need to strengthen the competitiveness of our solutions in these areas moving forward.
4. Follow-up Action Plan
Customer Follow-up: Compile a customer list within 3 days, with the sales team prioritizing follow-up efforts. Key customers will be visited jointly by the technical team.
This exhibition not only consolidated our company's brand influence in the European market but also clarified the optimization direction for technical R&D and market strategies. We sincerely thank the entire team for their full support and look forward to converting the exhibition outcomes into actual business growth!